Aspects of Marketing – Social Media

We are half way through the year and I have been diligently trying to work on improving my marketing for the last few months. I have been researching various practices and techniques to increase my presence online and in public. One of those practices is engaging in social media. Back on June 30, 2010, Mashable launched Social Media Day, and there are more than enough options in online engagement to choose.

Now I should mention that I had a Facebook page just after I started my website, but I launched my A. T. Baron Fan page in 2013. That seems like yesterday compared to my initial website launching in 2008. Since then, I have added a LinkedIn account, Goodreads Author page, Pinterest board, and just recently Tumblr.

I finally broke down and added Tumblr (and yes, that is how it is spelled) after someone told me that it was a great way to reach youth. Granted that someone was my son, but after hearing the name mentioned by many other young adults, I thought it couldn’t hurt to give it a try. Tumblr is a just a simple micro-blogging platform and social networking in one, very similar to Facebook, but more “hip.” Apparently, Facebook is a site where “older” people post and will probably fade away like MySpace. Since I write for children and YA, I chose Tumblr to get in touch with perspective fans and get the word out about my newly released books.

For now, I will have to get used to the new platform and delve into all the things Tumblr offers. I have a limited amount of time for perusing social media, and I need another site like I need to gain another ten pounds, but if one young reader is inspired by what I post, then it is worth it.