Fortune Cookie Friday: Dare to Be Daring
When you look at successful companies or entrepreneurs, you will find they share some similar characteristics. Today’s fortune covers a few of them that we can take to heart.
Life is all about choices; sometimes, we must take risks to accomplish our goals. Between fashion trends and fickle consumers, being first, different, or a little daring can benefit your business.
Be First
Being the first to come up with an idea that solves a problem can give you a significant advantage. Speed to market is often a key factor in success.
Before launching a product, it’s crucial to test its effectiveness, safety, and feasibility in the current market. If it’s costly to develop, you need to consider the potential return on your investment carefully.
Nonetheless, the first Rubik’s Cube, mobile phone, and electric car intrigued customers to buy them by being the first on the shelves or lot.
Be Different
Not everyone can come up with the perfect idea first. Some companies can watch what others do and learn from mistakes. Were there flaws with the original? Could they benefit from a little tweaking?
If you jump on the bandwagon with a product or service that is slightly different from everyone else, you can garner the appreciation of customers who love variety. After all, it is the spice of life.
Being different doesn’t mean you have to change a lot, either. You can offer something at a special rate or put a little extra care into customer service. All you have to do is stand out from the rest.
Be Daring
There are many risks involved with being first or being different, but the real risk-takers are the daring ones.
Daring businesses and entrepreneurs throw caution to the wind. They can accomplish this because they believe in their idea and have conviction in their strategy. Most importantly, they understand and can adapt to the ever-changing business landscape.
The ability to pivot with your business gives you the flexibility to tap into different markets, be the first to corner one and move with the changing tides.
Whether or not you dare to be daring, celebrate your achievements and learn from your mistakes. Every moment will help you build a better business.
